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Singapore Airlines Signs Codesharing Agreement With US Airways
Published by AirlineFanatic | Filed under singapore airlines, us aiways
One of the leaders of the airline industry, Singapore Airlines, has just signed a new codesharing agreement with primarily domestic carrier US Airways. This move is a little confusing for me, as both airlines are already members of the Star Alliance, and so allows passengers to fly other airlines while still receiving miles on their primary carrier. I guess the goal here is for tighter integration between the two, and so Singapore and US Air customers can book their entire trip through one company’s website.
Essentially, the new agreement allows US Air customers to fly through to Singapore via Los Angeles or San Francisco, although LAX is the only city with nonstop service. Singapore airlines customers can likewise extend their trip in the US on any US Airways flight leaving out of those two cities.
More important than that though it the faith Singapore Airlines is putting in US Airways to take care of their customers. Singapore is perennially one of the top, if not the best airlinein the world ranked by service. Taking those comfortable, pampered customers and putting them in the cramped, dirty, and poor service environment that is US Air could set them up for a nasty shock. A better choice could have been, well lets face it, pretty much any other carrier except for Spirit Air. Especially out of Los Angeles and San Francisco, the two US cities for which this has the biggest impact, United Airlines has much larger operations and a better reputation for service, though only slightly. This may end up being a bigger liability for the brand image and customer experience of Singapore’s customers than a feature of convenience.
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