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JetBlue News Continues To Arrive

Published by AirlineFanatic | Filed under discount airlines, jetblue airways

JetBlue taxiing

More JetBlue news keeps winging its way this direction with some more new service announcements.  After its surprising quarterly earnings, the low cost carrier announced it was adding service between Buffalo, NY (BUF) and Ft. Myers, FL (RSW) as well as between White Plains (HPN) and Ft. Myers.  This service will run during the winter high season and then be discontinued come April, 31st.  JetBlue has been doing quite a few of these announcements recently, which is a departure from their traditional investment in year round markets.  Why the change?

Well I see it more as testing the waters with seasonal service before they make the major announcement of year round service.  This way they can gauge demand for the route, as I’m sure JetBlue knows the change in seasonality in North - South traffic; they do make their living that way after all.  If they project service could be maintained even in the off season, then I’m sure you will see service continue.  If not, then it will be pulled and it can be claimed it was part of the plan all along.

I am actually somewhat confident JetBlue might be able to make the White Plains to Ft. Myers service stick.  HPN is in their home town New York area and RSW’s area is growing like wild fire.  Buffalo would be a stretch though, just in strict terms of the number of people there with access to the airport.

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