Singapore Takes Delivery Of Its First A380 1
Singapore Airlines today finally took delivery of their first brand spanking new Airbus A380. It’s been more than two years since they were supposed to have held this ceremony, but Singapore CEO Chew Choon Seng put on a big smile as he christened the “new queen of the sky for air travel.” Another sound byte worthy of the best Washington politician: “We are glad that Airbus took the time to make sure that the plane is fully tested and developed before it enters commercial service.” Yes, I’m sure you’re glad Airbus made one of the world’s most efficient airlines wait an additional two years to buy a plane that many consider ill suited for the traveling tastes of real people. Carrying that many people on one flight in one plane makes great economic sense, but have you ever tried boarding one of those things?
To SIA’s credit, there seems to be some nice revenue opportunities in flying this big bird (which still clocks in a few feet thinner than the infamous Spruce Goose). For the A380 they’ve introduced new “premium suites,” priced 20-25% higher than their already astronomically priced first class fare. Business class and economy will also be getting upgrades with the latest amenities. Basically, those who fly economy on Singapore Airlines still get far better seats, service and amenities than any first class passenger flying domestic in the US.
So I wrote the previous paragraphs before I saw some delivery photos showcasing the interiors on this thing. Can we just take a look at these “premium cabins” being flown around the skies starting in just 10 days? This is officially now a hotel on wings, and comes with better service than the Ritz. I officially take back anything bad I’ve said about Airbus and the A380. Not really, there are still plenty of reasons they shouldn’t have built this plane, but still, WOW. The super super rich now have no reason to go around buying private jets when they can travel is massive quantities of luxury this configuration provides. In closing, Singapore Airlines, if you are listening, I am now ready to review your A380 firsthand as I lay flat in your suites cruising over the Pacific. Just drop me a line and I’ll see if I can clear up my schedule.
